You are here
People come to Facebook to express their diverse opinions and experiences, yet there is one thing that brings the community together in celebration all over the world — moms!
In 2016, Mother’s Day drove more posts in one day than any other topic on Facebook, with more than 105 million Mother’s Day posts. In fact, to show thanks and gratitude, people came to Facebook to post photos and videos, which spiked significantly on Mother’s Day with over 850 million photos and videos shared.*
This year, Facebook is providing new ways for you to show mom or a loved one that you appreciate everything they do.
Send a Personalized Card
Today you might see a message from Facebook in your News Feed wishing you a happy Mother’s Day and inviting you to share a card with a mom or loved one.On mobile, you can personalize some of the cards by adding a photo, giving you the opportunity to share what Mother’s Day means to you.
Jazz Up Your Photos
In Facebook Camera, you can find some new colorful Mother’s Day-themed masks and frames. If you swipe right on News Feed, go to the effects tray and you’ll be able to find the effects in the mask and frame category.
Support a Cause In Honor Of Mom
In the US, start a Facebook fundraiser or donate to your favorite cause in honor of your mom. On Facebook, you can raise money for a nonprofit or people — for yourself, a friend or someone or something not on Facebook.
Show Your Thanks
You may see a new “thankful” addition to reactions during the days surrounding Mother’s Day. When a person chooses this temporary flower reaction, they’ll see something special that wraps around the post they’re reacting to.
Add a Sticker to Your Instagram Story
Finally, if you’re using Instagram, you may also see a set of new stickers to help you celebrate the mothers in your life. Simply open the camera and take a photo or video, then add as many stickers as you want.
We hope everyone will join in celebrating everything that mothers do for us on this special day. Even by simply wishing someone “Happy Mother’s Day” in the comments (Psst…try it and see what happens!) you will be contributing to a worldwide outpouring of appreciation for moms everywhere.
*Data from May 8, 2016
We want to help people build an informed community on Facebook. That’s why we’re always working to understand which posts people consider misleading, sensational and spammy so we can show fewer of those and show more informative posts instead.
We hear from our community that they’re disappointed when they click on a link that leads to a web page containing little substantive content and that is covered in disruptive, shocking or malicious ads. People expect their experience after clicking on a post to be straightforward.
Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.
A More Informative Experience
We have had a policy in place since last year to prevent advertisers with low-quality web page experiences from advertising on our platform. Now, we are increasing enforcement on ads and also taking into account organic posts in News Feed.
With this update, we reviewed hundreds of thousands of web pages linked to from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads. We then used artificial intelligence to understand whether new web pages shared on Facebook have similar characteristics. So if we determine a post might link to these types of low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad. This way people can see fewer misleading posts and more informative posts.
Will This Impact My Page or Ad Account?
These changes will roll out gradually over the coming months. Publishers that do not have the type of low-quality landing page experience referenced may see a small increase in traffic, while publishers who do should see a decline in traffic. This update is one of many signals we use to rank News Feed, so impact will vary by publisher, and Pages should continue posting stories their audiences will like.
Click here for details on Facebook’s financial results for the first quarter ended March 31, 2017.