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Top New Features in Android 17 You’ll Notice This Year
Google previewed Android 17 with Gemini AI tools, AirDrop-style sharing, privacy upgrades, multitasking changes, and stronger security controls.
The post Top New Features in Android 17 You’ll Notice This Year appeared first on TechRepublic.
Microsoft Retires ‘Copilot Mode’ as Edge Gets Built-In AI Tools
Microsoft is retiring “Copilot Mode” in Edge as it builds AI browsing tools directly into Edge on desktop and mobile.
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Kevin O’Leary’s ‘Wonder Valley’ Data Center Advances as Job Estimates Shift
Kevin O’Leary’s Wonder Valley data center project faces scrutiny as job estimates shift and Utah residents raise environmental concerns.
The post Kevin O’Leary’s ‘Wonder Valley’ Data Center Advances as Job Estimates Shift appeared first on TechRepublic.
Apple’s iPhone Privacy Feature Expands to More Users Worldwide
Apple expanded Limit Precise Location in iOS 26.5, but the carrier privacy feature still requires select iPhones and iPads.
The post Apple’s iPhone Privacy Feature Expands to More Users Worldwide appeared first on TechRepublic.
Get ready for Google I/O: Livestream schedule revealed
Announcing ADK for Java 1.0.0: Building the Future of AI Agents in Java
Daily Search Forum Recap: May 14, 2026
Jeff Bezos’ Blue Origin May Need Outside Cash to Catch SpaceX
Blue Origin may seek outside funding for the first time as it looks to scale launches, compete with SpaceX, and expand its space business.
The post Jeff Bezos’ Blue Origin May Need Outside Cash to Catch SpaceX appeared first on TechRepublic.
LinkedIn Cuts Jobs Despite Revenue Growth as Tech Layoffs Keep Spreading
LinkedIn is cutting jobs and trimming spending across major teams despite revenue growth, as the Microsoft-owned company refocuses priorities.
The post LinkedIn Cuts Jobs Despite Revenue Growth as Tech Layoffs Keep Spreading appeared first on TechRepublic.
Google Search Ranking Volatility Heated May 13th & 14th
Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic
ATVs & Non-Motorized Vehicles Can Now Be Listed In Google Vehicle Ads
Google Ads To Automatically Link YouTube Channels
Google Ads API Version 24.1 Now Available
MaxText Expands Post-Training Capabilities: Introducing SFT and RL on Single-Host TPUs
Developer’s Guide to Building ADK Agents with Skills
From Scroll to Chat to Cart: Trends Reshaping How India Shops
India’s e-commerce landscape is undergoing a fundamental shift – driven by advances in AI, video-first discovery, and conversational messaging. The traditional search-and-transact model is giving way to a dynamic, scroll-led discovery ecosystem that is transforming how people shop across the country including in tier-2 & 3 geographies.
At the 2026 Meta Marketing Summit E-Commerce edition, held across Bangalore and Mumbai, and attended by e-commerce leaders from across the country, the message was unmistakable: the future of shopping isn’t typed into a search bar – it’s found in a scroll, sparked by a creator, closed on a messaging surface, and beneath it all powered by AI.
“India has no off-season for shopping anymore. Quick commerce and micro-festive moments have turned shopping into a permanent state – not an event, but a reflex. The journey has shifted from search-and-buy to discover-and-feel, driven by AI recommendations, short-form video, and conversational messaging. For brands, the mandate is simple: if you are not always on, you are already behind. With AI-powered tools and products such as Partnership Ads, GenAI-powered creative, and shoppable Reels, we’re helping businesses of all sizes turn that moment of inspiration into a transaction – faster, smarter, and at scale.” – Meghna Apparao, Director, E-commerce & Retail, Meta (India)
AI: The New Shopping EngineAI is now the growth engine behind modern e-commerce marketing – improving relevance, automation, and measurable performance across discovery through conversion. With Instagram and Facebook emerging as the leading destination of product and brand discovery for Indian shoppers, our goal is to continuously launch new tools to enable brands to create more effective campaigns.
Just a few weeks ago, Meta launched new ways for AI to guide the shopping experience.
- Marketers can now upload an image or video as their featured creative, and Meta’s AI will automatically include products from a brand catalog as a carousel if it’s likely to improve performance.
- We are also beginning to explore the ability to create UGC-style videos with avatars and voiceovers alongside the studio-style generation that was introduced last year. The aim, with this feature, is to make it easier to produce video ads with engaging storytelling across a variety of campaign needs.
- Generative AI voiceover translation capabilities are also now available for more advertisers, and we are introducing translations for text in image overlays making it easier for businesses to connect with people in their preferred language.
We have recently announced that we’re expanding the beta availability of Meta AI Business Assistant to advertisers and agencies. Meta AI business assistant lives directly within the tools advertisers already use – including Ads Manager, Meta Business Suite, and Business Support Home – so there’s no extra tab to manage and no learning curve. Additionally, we also recently announced Meta Ads AI Connectors in open beta – built for businesses of all sizes across regions to create, manage, and analyze campaigns directly in the third-party AI tools they already use.
The Videofication of Indian ShoppingShort-form video is making shopping come alive for millions of shoppers across India emerging as one of the most potent forces reshaping how consumers discover, evaluate, and purchase products. What once took days of deliberation — searching, comparing, convincing — now takes seconds on the back of Reels and creator-led content.
“Adopting Catalog Product Video as a business-as-usual strategy has embedded video-led discovery into our always-on media approach, driving approximately 20% higher efficiency. We are now set to test GenCPV to scale videofication across our entire catalog.” – Arpan Biswas, Chief Marketing Officer, Ajio
As per a Meta-commissioned IPSOS study:
- Reels across Meta platforms emerged as India’s leading short-form video platform with 92% of users preferring it over other formats that were surveyed.
- Instagram Reels saw 33% higher engagement for creators compared to other surveyed platforms.
- Meta also emerged as the leading platform for brand discovery, with 80% of Indians discovering new brands on its platforms.
“While we have historically used third-party tools to create Catalog Product Video templates, we are now excited to test the GENCPV templates available on Meta to further enhance our video-first discovery.” – Khushboo Baderiya, Director, Performance Marketing, MarTech, Myntra
“Reliance Digital has embraced a Reels-forward strategy, leveraging it to drive brand awareness and business outcomes on Meta. Central to this is our collaboration with regional creators on Meta, enabling authentic connections that resonate with diverse communities, delivering stronger engagement and measurable impact, making Meta an important pillar in our marketing strategy.” – Manoj Jain, CMO Reliance Digital
Leading marketplaces are leaning into this videofication, partnering with creators to add credibility and context, making products feel more relatable and seamlessly moving shoppers from inspiration to consideration.
We recently announced new tools to help creators tag, earn and grow:
- Now creators can create shoppable moments of discovery by sharing products from a brand’s catalog or through product links directly in their Reels.
- Additionally, we have also announced that it is expanding Reels Trending Ads inventory by adding new trending content categories, including TV & Movies, Travel, Business, Finance & Investments, giving more opportunities for advertisers to place their brand alongside the most culturally relevant Reels when people are most engaged.
“Embracing Dynamic Media has allowed us to let machine learning decide whether to serve a video or an image based on individual customer responsiveness, ensuring our creatives are always delivered in the most engaging and efficient format.” – Mahesh Nallapati, AVP Strategy, Shein
From chat to checkoutBridging the gap between discovery and transaction is the rapid ascent of paid messaging, particularly WhatsApp, which is evolving into an end-to-end commerce platform. With 72% of product discovery now happening on WhatsApp, the platform facilitates two-way conversations that support everything from personalized recommendations to post-purchase service.
Brands are leveraging this conversational commerce engine to run targeted campaigns, offer virtual try-on experiences, and provide high-volume transactional updates. As per a Retail Whitepaper released jointly by Meta and the Retailers Association of India (RAI), this personalized path from discovery to repeat purchase is proving highly effective, with retailers seeing a 61% average improvement in return on ad spend and a 62% increase in leads generated. Nearly 60% of users are likely to buy a product after seeing an offer on WhatsApp.
As these three macro trends—AI, videofication, and messaging—continue to converge, they are setting the stage for the next era of shopping in India. The future of Indian e-commerce is interactive, intelligent, and deeply connected, promising an exciting journey ahead for both brands and consumers as they navigate this vibrant digital marketplace.
The post From Scroll to Chat to Cart: Trends Reshaping How India Shops appeared first on Meta Newsroom.
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