It is generally believed that when we create a virtual store should be getting benefits immediately, but it is not. Every online business or real works differently and there are no rules that work well for everyone, but what can be said is that if there is a time to sow and then reap the benefits. In this sense, electronic commerce is equal

We must start by considering various aspects to begin to not throw money. It hurts to do a training course prior and bear in mind the following items:

• Does our store is visually pleasing?. How secure and transparent to those who visit for the first time?. Let's show our store to people who have never seen and can give an unbiased opinion, then perform one small research among 10 people showing our store and our competitor, we propose to seek a product and then ask for a review
• After making this small study do the necessary changes, it is unlikely that no change will always find something to do to change and this will be very important for our store
• We ensure that our store working properly, do tests placing orders. Let us be very careful in how we choose our online store.
• Study what is happening in our store. Consider that we are investing in something you do not see the hope of converting every dollar in sales. It is also advisable to install a system like Google Analytics metric to know how to reach and improve applications and sources benefits
• Inquire if our store is competitive with the prices of the competition but not only compare with shopping online, remember that people do not choose the environment in which the product is sold it is quite the opposite. Try to find out exactly who compete for our customers and differentiates us in terms of price, quality, payment terms, delivery time, variety ...
• Now we can start thinking about investing. The most recommended, initially because we do not have enough information to have an SEO strategy is to work with PPC programs as it would be the best way to attract qualified traffic to the store. Doing this for about 15 days we will analyze what happens calmly and see what can be done to improve. We can stop the campaign to make the necessary changes and start over. If you do this regularly will feel safer.
• Consider that investment in online advertising is complicated because it is very dynamic, go investing money daily or hire someone to do it for us. We estimate that the total investment is about € 7700 but in 6 months to 9 months can earn 10 times more. Consider that the investment will decrease to the extent that we make changes according to information we have obtained from proceso.Esto causes us to consider a strategy of optimizing our store to make it more compatible with search engines using techniques SEO from the beginning. Remember that this is not mathematically exact, therefore, the best option is to deepen the understanding of e-commerce to know exactly what to do.