This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results...

Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And guess what, Google's Ginny Marvin responded to some of the concerns in the report.

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It will look for content around new arrivals, sales or ongoing promotions, social media profiles, and others.

Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.

Microsoft seems to be testing a new related image search box in the main web search results in Bing Search. I personally cannot replicate this, which I take as a sign that this is a test.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing more Google Search ranking volatility kick off yesterday...

We are less than a week after the Google March 2025 core update finished rolling out and we are seeing some heated volatility again, maybe more heated than what we saw during the last core update.

We've seen a similar format in the Google Shopping results with a show more button to show more shopping ads but now we are seeing something similar within the main Google Search results. Google is testing overlaying a show more button on the second row of Google Shopping ads in the main search results.

Microsoft seems to be serving produt and shopping results within the Bing Copilot Answer boxes. When I first saw this I thought this was a bug, but it keeps happening and I can replicate this.

Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says "Mobile app." When you click on it, it takes you to an overlay that has links to the iOS or Android Google Maps app and a large QR to scan as well.

Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the Google Search results page.

Google's Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting at around 8 am ET.

Here is a recap of what happened in the search forums today...