Before studying the advantages and disadvantages of this ecommerce platform try to understand what are the main features.

• Open Source: this platform is open source, this is available to download freely and install it on our computer or our server. According to many experts, is the e-commerce system based on open source, most complete currently has many advanced features to virtual stores, very safe and takes into account everything about search engine rankings (SEO). This facilitates indexing, for example, Google.
• Server: Magento also works with tools that are open source and therefore do not need to pay any license. These tools are the operating system Linux, PHP programming language and MySQL database.
• Communities: In Magento environment there are different user communities in different countries that are quite developed and active

Advantages of the platform Magento

It has one of the most important advantages that may have an e-commerce platform right now:

• an infinite number of additional modules that can be used to customize our shop
• advanced resources to perform search engine optimization (SEO) and attract natural or organic traffic which becomes inexpensive promotion
• is very robust, secure and stable
• to be a system that works on your own server, all data generated by our shop as customer registration, product orders and transactions are completely private

Disadvantages of the platform Magento

• Being an open source system and programming have a structure based on Zend, Magento requires it to be used by specialists, depending on project requirements. Consider that there are to do installation work, periodic maintenance and configuration and should not be put aside
• because it is a robust system must have a server with the right features for proper operation
• if we perform the maintenance and development of solutions with Magento staff resources in our own company, we note that the learning period is quite long compared to other systems because of the complexity of the system
• sometimes, but the availability of the technical features required on the server, you run the risk that the system is slow, depending on the load that has the store. Consider that more than 5 seconds in load time can become seriously harm our marketing campaign